How to Survive in the New Retail Environment

The Week in Retail: How to Survive in the New Retail Environment

Today, social media has upended traditional shopping habits by sparking an active online recommendation culture. Now, consumers easily research products on blogs or ecommerce reviews. They frequently tap into their online network of trusted advisors for firsthand insights on brands they want to try. By harnessing the power of influencer marketing, consumer brands can create a more straightforward path to purchase and generate significant retail lift. (Entrepreneur) Latest research has…

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Man Buttoning Shirt Of Smart Grey Jacket And Plaid Shirt

Three Ways to Fuel the Entrepreneurial Spirit in Your Sales Associates

Your sales associates are the human faces of your brand. As the “boots on the ground” in brick-and-mortar stores, sales associates are unquestionably the ones with the most personal relationships with your customers. Traditionally focused on mass communication channels such as e-mail and print advertising, more and more retail marketers are turning their focus to sales associates as a natural way to increase conversions, average ticket and return visits. Empowering…

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Mobile tablet retail clienteling

Clienteling Throughout the Customer Lifecycle

The Origins of Clienteling The word clienteling came about as a rhetorical use of the noun clientele. It was used to describe activities one might take when working with their clientele, and has evolved to be used primarily as a verb to describe those activities. Today, the word clienteling also describes initiatives or programs (manual or software-based) which revolve around these activities, much like CRM describes solutions for managing customer…

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Creating a Memorable Retail Experience

The Week in Retail: Creating a Memorable Retail Experience

Creating a memorable retail experience that people will share takes more than optimizing a handful of social media accounts. It’s about building connections through a variety of means and it happens in authentic personal interactions both before and after a purchase has been made. Social platforms are merely tools for achieving a higher goal, which is creating an engaged customer base of brand evangelists. Read the four tips presented in…

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5 Best Practices about Digital-Physical Mashups in Retail

5 Best Practices about Digital-Physical Mashups in Retail

There have been debates and predictions that digital technology will be the end of and destroy physical retail, however, Darrell Rigby, head of Bain & Company’s Global Innovation and Global Retail does not believe so. Digital and physical retail are moving towards each other instead of only one being pursued or both independently. Many retailers still run their physical and digital operations separately, creating disconnects that frustrate customers. In the…

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Clienteling ROI Case Study

White Paper: How Clienteling Delivers Rapid ROI for Retailers

The primary goals of clienteling are to establish long-term relationships with key customers, and to empower associates to make the most of each and every interaction. By doing so, the associate is able to influence behavior related to customer frequency, average transaction value, margin, associate productivity, conversion, and more. In this exclusive white paper from Raymark, we share a real-life clienteling case study, discuss the three ultimate goals of clienteling,…

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The Week in Retail - It’s not about the Destination. It’s about the Journey.

The Week in Retail: It’s not about the Destination. It’s about the Journey.

As retailers strive to become more customer-centric, the role of Marketers has become more and more important in the retail world. The smartest marketers at the most innovative companies have stopped focusing solely on the destination (a purchase, an upgrade, a download) and invested heavily in the journey. Marketers are now responsible for the entire customer journey, from the initial touch to the win-back process and everything in between. The…

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Luxury Jewelers Resource Group Selects Raymark

Luxury Jewelers Resource Group Selects Raymark

PRESS RELEASE FOR IMMEDIATE RELEASE MONTREAL, Canada – October 7th, 2014 Raymark is thrilled to welcome select members of the Luxury Jewelers Resource Group (LJRG) to its growing family of customers. The consortium of privately-owned and independent jewelers has unanimously selected Raymark’s end-to-end suite of solutions for Point of Sale (including mobile), Clienteling, Merchandising, Replenishment, Open-to-Buy Planning, Purchasing, Repairs, Reporting and Analytics. The banners include Fink’s Jewelers, Hamilton Jewelers, Hyde…

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