Sales Associates Superpowers

3 Ways to Unlock Hidden Superpowers in Your Retail Associates

In today’s omni-channel marketplace, the human touch that sales associates provide is an increasingly important element for brick-and-mortar stores to get right. It’s often less expensive and more convenient for customers to shop online, so retailers need to think of new ways to enhance and personalize the in-store customer experience to compete with online businesses, and human interaction is a powerful place to start. When you ask retail marketers how…

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Personalization

The Week in Retail: 15 Mind-Blowing Stats About Personalization

Personalizing the shopping experience is a top priority for many retailers in 2015. According to a Forrester survey, 75% of retailers put personalization technology as their top investment priority in 2014. Trends like personalization are beginning to shape the future of retail and a big part of personalization in 2015 will revolve around mobile devices. (Fierce Retail) Personalized emails deliver six times higher transaction rates, but 70% of brands fail…

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Millennial Shoppers

The Week in Retail: Who are the Millennial shoppers? And what do they really want?

The retail industry is in the midst of a seismic shift, as younger shoppers, new technology and the desire to spend on high-end experiences are reshaping modern luxury. Millennials are an extremely powerful consumer group. They will represent more than $2.5 trillion in spending by 2020. In 2015 they are on the brink of making some of the most significant purchases and decisions of their lives. According to Daria Taylor,…

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Raymark Welcomes Steve Barton

Raymark Welcomes Steve Barton

Raymark is thrilled to welcome Steve Barton to our growing team in a new Business Development and Sales Support role! Having worked for nearly two decades in the retail technology field, Steve’s wide-ranging experience in technical support, key account management, business development and sales will undoubtedly be of great benefit to the Raymark team, our customers and the retail community we serve. Steve is a creative, driven and approachable person…

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wat-neem-ik-mee-tijdens-een-date

The Week in Retail: 38 Surprising Valentine’s Day Stats

Valentine’s Day is a day away and consumer spending is expected to be a record high boosted by increased digital sales. Here are 38 key stats and facts you need to know about how consumers are spending on the most romantic day of the year. (Momentology) Some spending prdictions may surprise you. This year spending will be up by 6.3% according to research from the National Retail Federation (NRF). The…

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Loyalty and the Luxury Consumer

Guide | Loyalty and the Luxury Consumer

5 Ways to Win the Hearts of Affluent Shoppers With Integrated CRM and Clienteling We live in an omni-channel world. Luxury shoppers are increasingly turning online to discover and research new products, and they have seemingly endless options at their fingertips. Gaining consumer loyalty can be especially challenging for luxury retailers who cannot rely on coupons, discounts and promotions like other merchants, which would adversely impact the elite brand image.…

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h2h

The Week in Retail: No more B2B or B2C – It’s only H2H

There Is No More B2B or B2C: There Is Only Human to Human (H2H) according to Bryan Kramer, CEO, PureMatter. What is taught in college is not as applicable today as it was, say, 5 years ago. Now, more than ever, reaching customers is about relationship building, and it definitely takes the human touch. To become better in providing services, we need to act more humanely. Retailers are in the…

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Top 3 Mobile Retail Trends

The Top 3 Trends Influencing Mobile Retail Software

In today’s rapidly changing technology landscape, retailers need solutions that are future-proof. Today’s technology may not fit tomorrow’s needs, so flexibility in design is essential. Solutions need to be extensible and configurable to enable retail organizations to provide only the features that make sense for their strategic initiatives, but also the ability to extend the solution when new technologies are introduced or existing technologies become more fully integrated. For example,…

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