Mobile tablet retail clienteling

Clienteling Throughout the Customer Lifecycle

The Origins of Clienteling The word clienteling came about as a rhetorical use of the noun clientele. It was used to describe activities one might take when working with their clientele, and has evolved to be used primarily as a verb to describe those activities. Today, the word clienteling also describes initiatives or programs (manual or software-based) which revolve around these activities, much like CRM describes solutions for managing customer…

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Creating a Memorable Retail Experience

The Week in Retail: Creating a Memorable Retail Experience

Creating a memorable retail experience that people will share takes more than optimizing a handful of social media accounts. It’s about building connections through a variety of means and it happens in authentic personal interactions both before and after a purchase has been made. Social platforms are merely tools for achieving a higher goal, which is creating an engaged customer base of brand evangelists. Read the four tips presented in…

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5 Best Practices about Digital-Physical Mashups in Retail

5 Best Practices about Digital-Physical Mashups in Retail

There have been debates and predictions that digital technology will be the end of and destroy physical retail, however, Darrell Rigby, head of Bain & Company’s Global Innovation and Global Retail does not believe so. Digital and physical retail are moving towards each other instead of only one being pursued or both independently. Many retailers still run their physical and digital operations separately, creating disconnects that frustrate customers. In the…

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Clienteling ROI Case Study

White Paper: How Clienteling Delivers Rapid ROI for Retailers

The primary goals of clienteling are to establish long-term relationships with key customers, and to empower associates to make the most of each and every interaction. By doing so, the associate is able to influence behavior related to customer frequency, average transaction value, margin, associate productivity, conversion, and more. In this exclusive white paper from Raymark, we share a real-life clienteling case study, discuss the three ultimate goals of clienteling,…

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The Week in Retail - It’s not about the Destination. It’s about the Journey.

The Week in Retail: It’s not about the Destination. It’s about the Journey.

As retailers strive to become more customer-centric, the role of Marketers has become more and more important in the retail world. The smartest marketers at the most innovative companies have stopped focusing solely on the destination (a purchase, an upgrade, a download) and invested heavily in the journey. Marketers are now responsible for the entire customer journey, from the initial touch to the win-back process and everything in between. The…

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Luxury Jewelers Resource Group Selects Raymark

Luxury Jewelers Resource Group Selects Raymark

PRESS RELEASE FOR IMMEDIATE RELEASE MONTREAL, Canada – October 7th, 2014 Raymark is thrilled to welcome select members of the Luxury Jewelers Resource Group (LJRG) to its growing family of customers. The consortium of privately-owned and independent jewelers has unanimously selected Raymark’s end-to-end suite of solutions for Point of Sale (including mobile), Clienteling, Merchandising, Replenishment, Open-to-Buy Planning, Purchasing, Repairs, Reporting and Analytics. The banners include Fink’s Jewelers, Hamilton Jewelers, Hyde…

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Omni-Channel Order Management

Guide: Omni-Channel Order Management

The retail industry is undergoing a phenomenal transformation. Technological advances and changes in the traditional shopping journey have retailers scrambling to keep up with the newest trends. Today’s complex consumers are more knowledgeable, connected, empowered and mobile. The internet and social networks provide easy access to product and price information, as well as reviews. Capabilities such as being able to shop on mobile devices empower consumers to interact with a…

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The Week in Retail Omni Channel Brand

The Week in Retail: Why Becoming an Omni-Channel Brand is Much More than Mirroring your Brand’s Presence Across Channels

Today’s complex consumers are more knowledgeable, connected, empowered and mobile. Capabilities such as being able to shop on mobile devices empower consumers to interact with a brand and consume content when and where they want. eMarketer research found that 81% of US mobile users turned to their devices to research retail items at home or work, before heading to the store. With 145.9 million US mobile shoppers expected this year,…

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