Boy Scouts of America Selects Raymark

Boy Scouts of America Selects Raymark for Retail Systems Transformation

MONTREAL, Canada – July 7th, 2015 Raymark is thrilled to announce that Boy Scouts of America, one of the largest and most prominent values-based youth development organizations in the United States, has selected Raymark’s store management software suite for deployment in its 182 Scout Shops, 220 independent Council Shops, High Adventure Trading Posts and temporary Scout sales locations. BSA has selected Raymark as its technology partner for their retail systems…

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Retail looks good in red, white, and blue!

The Week in Retail: Retail looks good in red, white, and blue!

Almost two thirds of Americans (64.4%) are planning to celebrate Independence Day. They will be spending an average of $71.23 per household. Find out the details of how they plan to celebrate and what they plan to spend on here. (NRF) Hubspot ran an article last year on the 9 Brands That Totally Nailed Their Fourth of July Marketing. Zappos, Uber and Michael Kors all made the list. (Hubspot) Luxury brands…

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Digital Killed the Retail Star

People argue that digital technology killed the brick-and-mortar retail store by making it easy to shop online. Nothing could be further from the truth. Digital technology and the retail store have combined to create an omni-channel environment that has transformed both customers’  shopping experiences and their expectations. In the past, customers needed to physically drive to a store to make a purchase. Since retailers didn’t provide much in-store information about…

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The Week in Retail: 22 Books and Blogs Influencing NYC Retail Execs

Find out what NYC retail leaders are reading. Here’s a summary of their recommendations of 22 blogs, books, and newsletters that they’re most likely to suggest to colleagues on the following topics: Leadership, management and culture Digital, tech and innovation Marketing, consumer behavior and trendspotting (NRF) “The tablet revolution has not just reached the retail industry, it has become one of the most essential elements shoppers have come to expect.” …

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Clienteling Reasons for Retail

The Top 5 Signs Your Retail Business Needs Clienteling

1. Associates are going rogue Have you ever observed what your top selling associates do in a day? Have you ever asked them what they think they do differently from the rest? Often, the top selling associates are doing more than you might think! Aside from great selling skills, top associates often possess entrepreneurial grit, and they think outside the box to achieve their goals. You may see associates recording…

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The Week in Retail: 7 Inspiring Examples of Omni-Channel User Experiences

To implement a successful omni-channel strategy, a retail store needs to determine the key tasks or actions that customers perform throughout the shopping experience, and then let them accomplish those tasks across multiple channels. Aaron Aguis of HubSpot highlights 7 excellent examples from top brands that are successfully implementing omni-channel experiences. They include Disney, Virgin Atlantic, Bank of America, Oasis, REI, Starbucks and Chipotle. These brands make the customer’s life as easy as…

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The Week in Retail: What Customers Want from Their Omni-Channel Experience

Michael Karg, CEO of Razorfish, discusses what customers want from their omni-channel experience and how retailers can keep up with their customers’ expectations. Competition for retailers is rising with the elimination of geographical barriers allowing global brands to be more accessible through their online stores. There is a change in customer behavior and a rise in their expectations that is empowered by the exponential growth of technology. Customers now expect more convenience, excellent…

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Top TED Talks for Retailers Part 2

Part 2 of our collection of TED Talks on ideas and strategies to help retailers improve the customer experience. Who would have thought folding t-shirts on a shelf in half rather than a creased fold would increase product touch by 85%, increase t-shirt sales by 44% and increase dollar sales by 38%?  Virtual reality simulation, 3D imaging, eye tracking technology, and data collected from security cameras are just some ways that…

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