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The Week in Retail: How to Win in Luxury Retail

Luxury online sales are growing fast. 75% of all luxury sales today are influenced by digital. This could go up to 100% by 2025. E-commerce is a trend luxury retail brands must tap further in order to remain relevant, engaging and profitable. Luxury Society summarizes the key points from The Digital Luxury Experience Report 2015. There are five touch points that have an impact on a customer’s final purchase decision at…

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What motivates men to buy?

What motivates men to buy?

Men traditionally shop less frequently than women, and when they do shop, it is often to replace existing items, or to address a new need. In the case of menswear, for example, it is most often to replace existing items in order to refresh their closet. While this varies per customer, in the menswear industry there are five primary motivations for a man to buy: fit, style, selection, quality and…

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The Week in Retail: The Retail Tipping Point

Retailers are leveraging big data to help drive customers to their stores and websites. The main application of data and analytics in retail today is around mining historical data such as point-of-sale, online purchases, social sentiment such as “likes” and “pins” and other “post sale” activities. However, the true “tipping point” is found with those retailers and brands that engage consumers BEFORE the new product hits the shelf or the…

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Guest Blog: Let’s Talk About Email Collection at POS

Editor’s Note: We’re thrilled to welcome Shirley Zhao of Experian Data Quality, one of Raymark’s valued partners, to our blog to share some expert insights about POS. Most retailers are extremely concerned with the collection of accurate and complete emails—and rightly so. Think about what they use them for. For large retailers, email communications are not only used to notify customers of their wide selection of products and frequent discounts,…

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The Week in Retail: Two Overlooked Musts of Omnichannel

Successful retailers know that they need to engage customers through “omnichannel” in order to survive and compete in today’s retail market. The most profitable customers are people who shop both online and offline channels. So why aren’t all retailers implementing omnichannel strategies? According to Jason Goldberg of Razorfish, many retailers don’t have the two essential ingredients in place. The first is that employees will only promote omnichannel if they know where all the inventory…

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Boy Scouts of America Selects Raymark

Boy Scouts of America Selects Raymark for Retail Systems Transformation

MONTREAL, Canada – July 7th, 2015 Raymark is thrilled to announce that Boy Scouts of America, one of the largest and most prominent values-based youth development organizations in the United States, has selected Raymark’s store management software suite for deployment in its 182 Scout Shops, 220 independent Council Shops, High Adventure Trading Posts and temporary Scout sales locations. BSA has selected Raymark as its technology partner for their retail systems…

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Retail looks good in red, white, and blue!

The Week in Retail: Retail looks good in red, white, and blue!

Almost two thirds of Americans (64.4%) are planning to celebrate Independence Day. They will be spending an average of $71.23 per household. Find out the details of how they plan to celebrate and what they plan to spend on here. (NRF) Hubspot ran an article last year on the 9 Brands That Totally Nailed Their Fourth of July Marketing. Zappos, Uber and Michael Kors all made the list. (Hubspot) Luxury brands…

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Digital Killed the Retail Star

People argue that digital technology killed the brick-and-mortar retail store by making it easy to shop online. Nothing could be further from the truth. Digital technology and the retail store have combined to create an omni-channel environment that has transformed both customers’  shopping experiences and their expectations. In the past, customers needed to physically drive to a store to make a purchase. Since retailers didn’t provide much in-store information about…

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